Social Media Agency Marbella, Spain
There is no getting away from it, Social Media is an essential part of your marketing mix, and in all likelihood, it will become one of the main driving forces for your online marketing.
Choosing The Right Marbella Social Media Marketing Agency
Many businesses located in Marbella, or elsewhere on the Costa del Sol rely on getting their information in front of the right crowd.
One of the most effective ways to achieve this is via social media marketing, whether it is strong organic posts, paid social media advertising, or a combination of both.
The strategy for social media for YOUR business shold be focused on reaching as many of your target audience as possible and getting high levels of engagement. Social media engagement can come in the form of likes, shares, comments and favourites.
What Social Media Should You Be Using
It depends on your business and business model but, as a minimum you should be on the Meta platforms Facebook and Instagram. Ideally you should also have a Twitter account, LinkedIn page, YouTube channel and TikTok.
What Social Media Content Should You Be Creating
We are so lucky here in Marbella on the Costa del Sol because we have so many natural photo and video opportunities all around us. The sun is usually shining and we are surrounded by beautiful coastlines and mountains.
Video shorts and story telling are the most popular and engaged content these days but make sure you add some great static images to that mix as well.
‘Influencers’ have become some of the most successful social media entrepreneurs and can generate major shifts in buying habits and online activity and we are seeing the growth of micro influencers being more widely used as well. These are accounts with a few thousand followers, but their followers tend to be far more engaged with their content.
By far the biggest and most wide reaching social media platform in the world is still Facebook. The platform boasts some 2.41 billion monthly active users.
There are over 500 million active Instagram accounts worldwide. Of these accounts 80% follow at least one business account on Instagram. That should be YOU!
Twitter has 134 million daily active users around the world. The recent purchase by Elon Musk will put it back on the map and should be part of your social mix.
YOUTUBE
Have you got a video strategy in place? If not you are missing out on an audience of over 1.9 billion users worldwide, and that is JUST YouTube. Get filming!!
LINKED IN
LinkedIn has become a popular business to business platform and somewhere you can reach decision makers and top level executives with your content.
TIKTOK
TikTok has become a major video sharing platform over the last couple of years with an ever increasing mature audience. Trends and creativity are the key here.
KICK START YOUR SOCIAL MEDIA MARKETING IN SPAIN!
We are a Marbella based Social Media marketing agency operating across the Costa del Sol in sunny Spain.
As Social Media content creators we cover many different business sectors including hospitality and leisure, travel and tourism, real estate and business to business.
We like to think outside the box and come up with content ideas that generate engagement.
Let us help YOUR BUSINESS engage with a wider audience and and let us increase your social media presence.
Social Media Marketing Spain
Recent Post Engagement
The methods of Social Media Marketing are changing all the time and getting more advanced. You can run standard advert campaigns, boost individual posts, use lead campaigns, re-target previous visitors to your website, and even targey with intent based campaigns.
While Social Media is one of the most ‘understandable’ marketing tools at your disposal, your Marbella Social Media agency should employ a specific strategy to gain maximum exposure (known as ‘reach’) and engagement (people commenting, liking or sharing your posts).
Targeting
The targeting has also improved beyond recognition from a few years ago.
With target methods like ‘look alike’ audiences, geo-targeting (at town / city level or even a ‘pin drop’), gender targeting, age group targeting and even re-targeting previous website visitors or people that have engaged with you on Social Media, you can really narrow down the people you want to actually see your adverts and make sure you are showing your products or service to the audience most likely to do business with you.