When we first started in Search Engine Optimisation (SEO) in Marbella, very few businesses knew what it meant. In fact many businesses still did not have a website.

Roll on to present time and most people, let alone businesses have heard of the term ‘SEO’.

Firstly, we want to be clear. There is no magic wand and nobody can guarantee any types of positions.

Over the years in the business many of our clients were literally scammed by so called SEO agencies that promised front page positions.

Unless you are the founders of Google, nobody has access to the entire algorithms that decide what places a website on the front pages.

One of the websites we do SEO in Spain for is the San Pedro Guide located in Marbella. It ranks for many different searches relating to the town of San Pedro de Alcantara.

In order to get these rankings it basically took lots of ongoing work to build up its online ‘credibility’ by creating a LOT of content.

This then meant that other websites linked and referred to it as a source of information, which helped build up its natural linking.

SEO these days is about a number of different factors (signals), all of which go towards helping your website move up the rankings.

It is not an overnight process and it takes time, effort, patience and knowledge of the ever changing SEO landscape.

Below are just a few of the many ‘signals’ that Google uses to assess the positioning of a website. These form just some of the main elements to SEO and the more ticks you have, the more chance you have of ranking.

SEO is still an important past of an Digital Marketing plan and we can help you achieve better positions in search.

1. Keyword Research
2. Website Structure
3. Keyword Density
4. URLs
5. Page Titles
6. Page Descriptions
7. Quality of Content
8. Internal & External Linking
9. Page Speed
10. Image Tags
11. Is it Mobile Responsive?
12. Sitemaps
13. SSL