Harness The Power Of Strategic Social Media Marketing
Having a balance of organic social media and paid social media is the key to gaining more visibility, engagement, brand recognition and leads / sales.
While your organic social media marketing should include a mix of posts that look to encourage engagement, direct actions or simply supply information, having a paid strategy alongside it can help to grow your organic audience and actually drive direct new leads and enquiries.
The main Social Media platforms to use for paid campaigns are Facebook, Instagram, LinkedIn, TikTok and Snapchat.
It depends on your overall objective to what platform(s) would be most suitable.
With most of the platforms, when creating paid campaigns, you are able to narrow down the audiences you want to target for most types of adverts. Generally you can choose gender, age ranges, languages and even choose who will see your advert depending where they are located.
There are some restrictions in certain types of ads where some platforms will not allow you to create custom audiences for real estate ads and employment ads.
Examples Of Some Recent Campaigns - Real Estate Social Media Campaigns Marbella
We undertook some Facebook lead generation campaigns for a Real Estate agent located in Marbella. They wanted to explore the possibilities of generating direct leads via Facebook.
There are different objectives you can use for Facebook marketing, but we chose the Facebook Lead Form for these particular campaigns.
Here Are Some Social Media Marketing Results
Social Media Marketing Management Marbella, Spain
Although relatively simple to create, setting up amd managing Social Media campaigns requires additional marketing knowledge and expertise as well as an understanding of analtyics and insights, and of course dedicated time.
Testing different adverts and messages, trying different objectives, testing different audiences and understanding the data that is produced are all essential to running successful social media campaigns.
How can your business in Marbella benefit from paid social media campaigns?
Facebook & Instagram Paid
In Facebook for example you can target people who already like your page, people that like your page and THEIR friends, or a custom audience based on the demographics and geographical data that you enter, or even re-targeting people that have engaged with previous posts.
You can also use Facebook campaign across platforms, choosing whether to include Instagram as well as Facebook
We Are Ready To Help
Whether you are looking for branding campaigns, reach campaigns, engagement or lead generation, Solar Internet is ideally placed to assist your business in achieving its goals and objectives.
We already have a track record in working with many clients throughout many different categories (real estate, food and leisure, clothing, etc.) so we will definitely be able to help your business reach greater heights on Social Media.