Professional Content Writers Marbella on the Costa del Sol
The most important factor for ranking in the search engines is to actually have the content to rank for. If you don’t have the right terms in your site, then how are the search engines going to know what you do and what to rank you for?
Eg. I want to rank for ‘Content Writers Marbella, Costa del Sol’
Now if I don’t mention that, how can I expect to rank for it?
Content for websites helps you become more of an authority for your subject or business. The more information you add to your website about it, the more the search engines will pay attention and deliver you higher up the rankings.
Keyword Density
Back in the early days of Search Engine Optimisation the keyword density required to rank was over 20%. Of course, this meant that the actual content made little sense as it was just stuffed with keywords.
These days however the keyword density is between 1% and 3% on average.
They are more concerned about quality over anything else plus the way that the search engines read text has also changed, especially with the introduction of things like Symantec indexing.
No longer do you need to add the singular and plurals of each word to rank, Google will deliver results for both automatically.
Keyword Stuffing
Again, these days there is no need to add the keywords over and over again. In fact, don’t think SEO when you write your text, think how it would look if it were in a magazine.
Would it make sense and make you want to read more?
If you do add too many keywords without sufficient text to back it all up, you are likely to get an ‘over optimsation’ penalty and be pushed way down the rankings.
Content Structure
The structure of text on a website should differ from what you would do offline. Paragraphs on a website should be shorter, more to the point and easy to read.
Web users tend to be impatient people and they tend to skim through text so make it easy to digest. Make words that you want to resonate with the visitor in bold so that their eyes are drawn to them.
Also consider how your text would read on a mobile device. Most browsing is now done on a mobile device, so it needs to be at the forefront of your content strategy.
Expand Content Continually
It is also important, if you want to out rank your competitors, to keep adding new content to your website. It gives the search engines more information to get stuck into and also starts to make you stand out as the authority.
The best way for any site to grow content is to add a BLOG or News section to their website and then write about their services, customers, experiences etc.
Key Takeaways
- Produce GOOD QUALITY content
- Don’t keyword stuff
- Write in short paragraphs for web
- Have a content plan to grow your content
We specialise in assisting clients with all of the above from writing their initial website content to regular blogs to grow and expand the content.
Please get in touch if you would like to know more about or content planning and blog writing services in Marbella, here on the Costa del Sol.