As the world continues to become increasingly digital, businesses are searching for new and innovative ways to improve their marketing strategies. One tool that has recently emerged as a game-changer in the industry is ChatGPT, a large language model that can be used to create content and generate ideas. In this […]

With the recent confirmation of Google’s chatGPT Bard and the sneak peek at the Bing chatGPT version of their search, there is a lot of concern for publishers of content about the future requirement for users to actually click links to websites. From what we have seen, Google did not appear […]

Google is launching Bard, its very own ChatGPT. So, let’s start with looking at what chatGPT is. It is all about AI (artificial intelligence) and ChatGPT is something that will interact with you when you ask questions, but in a conversational manner, unlike the current version of chatbots, which can get […]

Google is once again reminding us that content is critical to not only getting ranked in the first place, but continuing to be ranked in the future. Many website owners and many knowledgeable SEO firms produce content they consider perfect for getting ranked, but all too often this content lacks substance […]

Do you keep hearing your marketing company or marketing department beg you to produce more content? Have you actually wondered what they mean by ‘content’? Many businesses assume that when we speak about content in marketing, we are referring to blog articles and new content on a website, and while these […]