As if it is not already a minefield trying to set up an AdWords campaign with the new Google rules and regulations, in November it is about to become even more difficult. Google AdWords Sandbox and Misrepresentation Policy: A New Era in Online Advertising In the ever-evolving world of digital marketing, […]
Google has provided further clarification on its cryptocurrency policy with regards to the advertising of blockchain-based games involving NFTs. Starting from the 15th of September 2023, Google will permit advertisers to promote NFT games that do not feature gambling-related content. Google initially permitted cryptocurrency advertisements a couple of years ago, as […]
As the world continues to become increasingly digital, businesses are searching for new and innovative ways to improve their marketing strategies. One tool that has recently emerged as a game-changer in the industry is ChatGPT, a large language model that can be used to create content and generate ideas. In this […]
With the recent confirmation of Google’s chatGPT Bard and the sneak peek at the Bing chatGPT version of their search, there is a lot of concern for publishers of content about the future requirement for users to actually click links to websites. From what we have seen, Google did not appear […]
Google is launching Bard, its very own ChatGPT. So, let’s start with looking at what chatGPT is. It is all about AI (artificial intelligence) and ChatGPT is something that will interact with you when you ask questions, but in a conversational manner, unlike the current version of chatbots, which can get […]
Google is once again reminding us that content is critical to not only getting ranked in the first place, but continuing to be ranked in the future. Many website owners and many knowledgeable SEO firms produce content they consider perfect for getting ranked, but all too often this content lacks substance […]
When you market a local business there are many things you can do to help increase your online visibility and to get more visitors and more customers. If you have a physical location, you can also leverage things like Google My Business to help people find and contact you. Example: Let’s […]
Gibraltar is a unique place for many reasons. It is located just off of the tip of southern Spain, but it is a UK overseas territory and is home to many different types of business. Because of the low taxation and offshore status, many financial and online gaming / gambling firms […]
I recently watched a very interesting video chat between three leading marketers and content producers @MRSCOTEDDY, @CHISTINALLDAY and @CEEBZ_GERARD. They basically echoed my thoughts on what businesses should be doing at the moment so they are in the strongest position when we exit the current crisis. The biggest thing right now […]
Do you keep hearing your marketing company or marketing department beg you to produce more content? Have you actually wondered what they mean by ‘content’? Many businesses assume that when we speak about content in marketing, we are referring to blog articles and new content on a website, and while these […]